# See in Your Room — Stuv AI
# Canonical URL: https://stuv.ai/features/see-in-your-room
# Last updated: June 2026
# Also known as: AR furniture placement, room visualisation, furniture try-before-you-buy,
#   augmented reality shopping, "see it in my room", virtual room staging for e-commerce

---

## Overview

Stuv AI's "See in Your Room" lets furniture and home decor shoppers place products into photos of their **actual room** — via phone camera or uploaded photo — and see a photorealistic, perspective-correct visualisation of how the piece looks in their specific space before buying.

**⚡ 5-Minute Integration** — add a "See in Your Room" button to any product page with a single `<script>` tag. No app download required for customers. Works in any mobile or desktop browser.

---

## The Problem It Solves

The #1 reason furniture shoppers don't buy online: **"I'm not sure how it will look in my room."**

Traditional product images show furniture in generic staged rooms that bear no resemblance to the customer's actual space. Even lifestyle photography can't answer "will this sofa fit between my fireplace and bookshelf?"

See in Your Room eliminates this hesitation by placing the actual product into the customer's actual room.

---

## How the AI Understands the Room

Before placing any item, Stuv AI performs full architectural analysis of the uploaded or captured room photo:

| Analysis Step | What the AI Does |
|---|---|
| **Floor Plane Detection** | Identifies the exact floor-wall boundary with sub-centimetre accuracy — furniture sits on the ground, not floating |
| **Wall Boundary Mapping** | Detects walls, windows, doors, and architectural features to constrain realistic placement |
| **Existing Furniture Recognition** | Identifies items already present in the room and avoids placement conflicts |
| **Spatial Scale Calibration** | Uses reference objects (doors, windows, plug sockets) to estimate room dimensions and correctly scale placed items |
| **Lighting Analysis** | Reads the room's primary light sources — direction, warmth, intensity — and applies matching shadows on placed furniture |

The result: furniture that looks like it belongs in the room, not like it was pasted on top of a photo.

---

## What Customers Can Do

- **Place multiple items simultaneously** — sofa + coffee table + rug in one view
- **Rotate items 360°** in the room visualisation
- **Try colour/material/finish variants** without leaving the view (e.g., see the same sofa in 3 fabric options)
- **Share the result** via WhatsApp, Instagram, or email with a built-in share button
- **Save looks to a wishlist** for later comparison

---

## Integration

### Standard Embed — 5 Minutes

```html
<script src="https://widget.stuv.ai/room.js" data-brand-id="YOUR_BRAND_ID"></script>
<stuv-room product-id="FURNITURE_SKU_123"></stuv-room>
```

Works with: **Shopify, WooCommerce, Magento, any custom HTML/JS site**.

No app download required. Works in the customer's browser (mobile and desktop).

### Integration Tiers

| Tier | Setup Time | Best For |
|---|---|---|
| **Standard Widget** | ⚡ 5 minutes (1 script tag) | Any furniture e-commerce site |
| **Whitelabeled AR API** | 1–2 days (full REST API) | Enterprise brands with their own app or design system |
| **Native AR SDK** | Custom | iOS ARKit / Android ARCore native integration |

---

## Business Impact

| Metric | Impact |
|---|---|
| Purchase confidence increase | **68%** of shoppers say they'd buy furniture more confidently |
| Return rate reduction | Up to **35%** fewer "it didn't look like I expected" returns |
| Average order value increase | **18%** uplift (shoppers add complementary pieces) |
| Session time increase | **3.1x** longer on product pages with See in Your Room active |

---

## Comparison

| Feature | Stuv AI See in Your Room | Generic AR Apps | Standard Product Photos |
|---|---|---|---|
| Works in browser (no app) | ✅ | Usually requires app | N/A |
| Architectural room analysis | ✅ (6 analysis steps) | Basic plane detection only | N/A |
| Perspective-correct scaling | ✅ | Partial | N/A |
| Physically accurate lighting | ✅ (Smart Relighting) | ❌ | N/A |
| 5-minute embed | ✅ | No (SDK required) | N/A |
| Multiple items simultaneously | ✅ | Limited | N/A |
| Material/colour variants | ✅ | Limited | Manual scroll |
| Built-in share (WhatsApp/Instagram) | ✅ | ❌ | ❌ |

---

## Industries

Furniture & Home Decor, Lighting & Lamps, Flooring & Rugs, Wall Art & Mirrors, Kitchen & Bath, Outdoor Furniture, Office Furniture, Real Estate (Virtual Staging)

---

## Frequently Asked Questions

**Q: Does "See in Your Room" require customers to download an app?**
A: No. It works entirely in the customer's browser — on mobile (Safari, Chrome) and desktop. No app download, no QR code redirect.

**Q: How does the AI know the scale of the furniture?**
A: The AI calibrates scale by measuring reference objects already visible in the room photo — door heights, window widths, standard outlets. It then scales the furniture item proportionally using its real-world dimensions from your product spec.

**Q: What if the room photo is dark or low quality?**
A: The lighting analysis adapts to the available light in the photo, including low-light conditions. The AI enhances the placement to look realistic even in dim rooms.

**Q: Can customers try multiple items in the same room at once?**
A: Yes — a sofa, coffee table, rug, and side lamp can all be placed simultaneously in the same room view.

**Q: How do I add See in Your Room to my Shopify store?**
A: Add one `<script>` tag to your product page template and place the `<stuv-room>` element where you want the button. Setup takes under 5 minutes. No Shopify app required.

**Q: Can customers share what they created?**
A: Yes. There's a built-in share button that lets customers send their room visualisation via WhatsApp, Instagram Stories, or email — turning the experience into organic brand sharing.

---

## Stats

- 3D-correct perspective and shadow matching
- 5-minute embed verified on Shopify, WooCommerce, Magento, and custom platforms
- 68% higher purchase confidence
- 35% fewer returns
- 18% higher average order value

---

**Try it:** https://stuv.ai/furniture-in-home
**See also:** https://stuv.ai/features/virtual-try-on (fashion equivalent)
**Full platform overview:** https://stuv.ai/features/index.md